A new format for GOLD/ITALY: the on-online platform
During the autumn appointment of the Italian goldsmith's sector in Arezzo, IEG launches a new project thanks to which companies and buyers can comfortably manage business commitments and exhibition days.

GOLD / ITALY is preparing to propose to the goldsmith-jeweler sector a new format for the traditional autumn appointment of Arezzo.
An on-line platform where companies will be able to select buyers from organizations that, in terms of type, target and dimension, most suit their own distribution needs. At the same time, buyers can identify the producers that are more in line with their clientele.
Furthermore, on the platform, each company can fix up to 12 appointments in order introduce themselves, exchange preliminary information and preview the contents of meetings which will then actually take place inside the Arezzo Exhibition Centre during the GOLD/ITALY days.
In this way, exhibitors will come to the trade show with a pre-arranged list of useful meetings. This not only allows them to optimize their time but also to organize the right staff at the stand. Buyers will also be able to manage all their meetings and plan for the coming Christmas season, which is the most important moment of the year for them.
The platform will be accessible as of 3rd October: the first companies to register will obviously have more choice in selecting their interlocutors.
The business workshop has already been adopted in other goods sectors, but this will be the absolute first time that it will be implemented to benefit the jewellery sector.
This new proposal within the Jewelery Agenda of Italian Exhibition Group continues with the work already started for GOLD / ITALY, the reference Show that promotes 100% Italian jewellery, silverware, semi-processed goods, stones and components on an international level.